Category: Marketing

We’ve all heard it said, “Watch your mouth!” But in the realm of communication we should watch more than that. We should watch our color. Why? What difference does color make? A whole lot more than you’d think. In fact, there is an entire field of Color Psychology. Colorcom.com has been running their Global Color […]

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Key Elements of a Public Awareness Program – Part 5 Some of tools are at zero or minimal cost to produce, such as your PR calendar, letters the editor, proclamations, fact sheets, news releases, news conferences, pitch letters, media advisories, and your media list. Others have higher costs, but are still excellent investments: advertising, website, […]

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Key Elements of a Public Awareness Program – Part 3 Create trust and respect The first step to securing some good free publicity is hooking up with the right people. Sending information to a generic address at every major media outlet in your area is almost always a waste of time. You need to find […]

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