Tag: Get coverage

Key Elements of a Public Awareness Program – Part 3 Create trust and respect The first step to securing some good free publicity is hooking up with the right people. Sending information to a generic address at every major media outlet in your area is almost always a waste of time. You need to find […]

Read more

Key Elements of a Public Awareness Program – Part 2 Are there other ways of getting news coverage besides news releases and press conferences? News releases on run-of-the-mill activities are unlikely to generate much interest, but unique projects generate attention. Get creative in your projects and tell the world. If your event isn’t much out […]

Read more

Key Elements of a Public Awareness Program – Part 1 Good public relations creates good public awareness. Public relations results from deliberate, intentional, conscious effort that is planned, organized, and systematic. It involves two-way interaction that disseminates information and obtains feedback. But most importantly, it serves the public interest. Developing a solid public awareness effort […]

Read more