Tag: Press Release

Key Elements of a Public Awareness Program – Part 5 Some of tools are at zero or minimal cost to produce, such as your PR calendar, letters the editor, proclamations, fact sheets, news releases, news conferences, pitch letters, media advisories, and your media list. Others have higher costs, but are still excellent investments: advertising, website, […]

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Key Elements of a Public Awareness Program – Part 4 Once you have determined the most newsworthy aspect of your story, you must summarize that information at the beginning of the release and then quickly back up the lead statement with facts. Save the less important details for last to fit the inverted-pyramid style of […]

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Key Elements of a Public Awareness Program – Part 3 Create trust and respect The first step to securing some good free publicity is hooking up with the right people. Sending information to a generic address at every major media outlet in your area is almost always a waste of time. You need to find […]

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