Tag: The Media

Key Elements of a Public Awareness Program – Part 5 Some of tools are at zero or minimal cost to produce, such as your PR calendar, letters the editor, proclamations, fact sheets, news releases, news conferences, pitch letters, media advisories, and your media list. Others have higher costs, but are still excellent investments: advertising, website, […]

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Key Elements of a Public Awareness Program – Part 4 Once you have determined the most newsworthy aspect of your story, you must summarize that information at the beginning of the release and then quickly back up the lead statement with facts. Save the less important details for last to fit the inverted-pyramid style of […]

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Key Elements of a Public Awareness Program – Part 3 Create trust and respect The first step to securing some good free publicity is hooking up with the right people. Sending information to a generic address at every major media outlet in your area is almost always a waste of time. You need to find […]

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Key Elements of a Public Awareness Program – Part 2 Are there other ways of getting news coverage besides news releases and press conferences? News releases on run-of-the-mill activities are unlikely to generate much interest, but unique projects generate attention. Get creative in your projects and tell the world. If your event isn’t much out […]

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Key Elements of a Public Awareness Program – Part 1 Good public relations creates good public awareness. Public relations results from deliberate, intentional, conscious effort that is planned, organized, and systematic. It involves two-way interaction that disseminates information and obtains feedback. But most importantly, it serves the public interest. Developing a solid public awareness effort […]

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