We’ve all heard it said, “Watch your mouth!” But in the realm of communication we should watch more than that. We should watch our color.

Why? What difference does color make?

A whole lot more than you’d think. In fact, there is an entire field of Color Psychology.

Colorcom.com has been running their Global Color Survey since 1997. More than 30,000 people from all over the globe have taken the survey. Ready for the results? Here they are…

  • Happy – Yellow
  • Pure – White
  • Good Luck – Green
  • Good-tasting – Red (tomato)
  • Dignity – Purple
  • High Technology – Silver
  • Sexiness – Red (tomato)
  • Mourning – Black
  • Expensive – Gold
  • Inexpensive – Brown
  • Powerful – Red (tomato)
  • Dependable – Blue
  • High Quality – Black
  • Nausea – Green
  • Deity – White
  • Bad Luck – Black
  • Favorite Color – Blue
  • Least Favorite Color – Orange

I bet you can guess what shade of green is associated with Good Luck and which one carries the Nausea connotation!

Color is serious business. This group even offers Expert Witness about color for legal cases.

Should you let a listing such as the one above decide your color choices for you? Of course not! If we’d done that, we never would have used orange so strongly in our website. However, with teal as our basic color, orange is what works for us. Why? Because it is complementary to our teal (between blue and blue-green) as shown in the color wheel above.

Color can affect our emotions, body and vision. However, just how color effects each of us has cultural tie-ins. That is, it varies by culture.

But for now, just be sure to “Watch Your Color!”, as it can send messages you never intended.

Next time you need to add some color to a presentation, web site, brochure, and more, check the list above. Maybe your color is saying something you don’t want said.